Digital marketing is a dream job for millennials. Since the digital era penetrates, anything digital is fancy and looks impressive. In addition, one of the dream jobs is to involve in digital marketing. So, since digital marketing entry level jobs mostly become dreams, here is the skill you must have:
1. Analytical Skill
This is the most important skill you must have. The reason why you need this skill is to analyze every marketing activity that has been done. Mostly, the marketing team works on a project. So, you as a digital marketing team, need to track your project milestone.
Even though marketing is a creative world, your analytical skill is needed to analyze data. What kind of data? It could be anything. Wheatear it data of sales, website crowd, promotion program, or trends. By having this analytical skill, you can forecast the next movement to increase the selling number.
2. Understanding in Social Media
Common people sometimes not aware that social people are part of a business, but it is. Social media take an important role in digital marketing. Therefore, to be a digital marketer, understanding, and capability in social media is a must. The digital marketing team should be able to set a strategy to enlarge the market through social media.
In this part, the digital marketing team will work together with content creators, ad managers, social media influencers, and also web designers. Moreover, you will work together to promote and share content that will attract people to the brand. Sounds nice, isn’t it?
3. Ability in Data Visualizations
When you have a bunch of data, information, and numbers you don’t present it as it is. Besides, you need to process it so that someone else may understand. Here, you need to have a data visualization skill. This also could be done in the digital marketing entry level jobs. Fresh graduates usually doing this.
In entry-level, you will deal with how to present data in an attractive visual. It means, a combination of easy to understand diagrams, pictures, colors, and numbers. People always attract to something visual. Surely, people do not want to see an excel table when they want data of sales.
4. Technical Skill
Who says digital marketing does not require a technical skill? It is good to have technical skills in web development or video editing. So, when it comes to collaborating with the content creators or creative teams, you can relate well. In addition, a digital marketing campaign is a product of collaboration.
5. Writing Skill
Content is the basis of digital marketing. It is very good to have writing as well as editing skill. Besides, the audience or target market will connect with a qualified content or copy. Therefore, the digital marketing team should have someone with good writing skills to produce articles or blog posts.
Now, fresh graduates don’t have to be discouraged. When you have those skills above, you are holding a ticket to become digital marketing entry level jobs. Of course, it is also good to have other skills like SEO and SEM, design, or customer relationships. Truly, digital marketing is a new world of creative young people.